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The key in encouraging the adoption of this type of technology is delivering the message that it does not require a sacrifice, or that we are looking at experimental concepts, but that the technology is already available and simply needs accelerating. This must take place through replicating best practice, putting the right policies in place, and communicating effectively.We need to convince society’s ‘eco-majority’ – those who are aware of the need to act, are willing to do so, but are uncertain about the steps to take. Creating momentum with this group will help embed Sustainalism as the new mainstream economic model.We need a paradigm shift – slightly revised capitalism or moderated socialism are not going to suffice. We need Sustainalism, a new, inclusive and more equitable socio-economic model of a 21st century to meet the needs of the 10 billion people who in just a few decades from now will share the single planet that we call home. ■ABOUT THE AUTHORHarry Verhaar has over 20 years of experience in the lighting industry, and is Head of Global Public & Government Affairs for Philips Lighting. He is responsible for the strategy, outreach and stakeholder management on energy & climate change, resource efficiency and sustainable development, with a key focus on the role of the LED lighting revolution.Since the end of 2003, Mr Verhaar has been the architect of the lighting strategy on energy and climate change, which has resulted in a global momentum on phasing out of old lighting technologies. Mr Verhaar is an active member of a number of partnership and stakeholder networks, including The Climate Group; Regions20 and the World Green Building Council; and a member of the Advisory Boards of The Lisbon Council and the Global Cities Institute (and their World Council on City Data). He is responsible for Philips’ relationship management with the UN and the World Bank and is a founding member of UNEP’s en.lighten programme and the SE4All’s Global Energy Efficiency Accelerator Platform. He is Chairman of the European Alliance to Save Energy and president of the Global Off-Grid Lighting Association.Mr Verhaar is a recipient of the 2011 UN Leader of Change Award, and received the Carbon War Room’s Gigaton award on behalf of Philips at COP17 in Durban, South Africa. In May 2015 he received the Energy Efficiency Visionary Award from the Alliance to Save Energy in Washington DC, USA. He holds an MSc in Solid State Luminescence from the University of Utrecht, The Netherlands. ABOUT PHILIPS LIGHTINGPhilips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting products, systems and services, delivers innovations that unlock business value, providing rich user experiences that help improve lives. Serving professional and consumer markets, we lead the industry in leveraging the Internet of Things to transform homes, buildings and urban spaces. With 2016 sales of EUR 7.1 billion, we have approximately 34,000 employees in over 70 countries. News from Philips Lighting is located at http://www.newsroom.Pictured: Harry Verhaarlighting.philips.com.Contact details: Harry VerhaarPhilips Lighting B.V.High Tech Campus, HTC48-O-AProfessor Holstlaan 15656 AE Eindhoven The Netherlandsharry.verhaar@philips.com 021